Mild Cognitive Shopping Impairment (MCSI).Diagnosis is based on: Your concern with acquisition of a product and your knowledge of the product is impaired and based upon bottom line price only.

Pathology
I’m having one of those weeks when you win some, you lose some. As a small business owner it’s impossible and frankly I won’t even attempt to compete with big-box retail chains on their prices of new PCs. But I had another ‘Aha!’ moment this week in looking at the pathology of this consumer shopping syndrome (diseases aka MCSI). I was reading an article this week…yes again about ant colonies and how it relates to business practices.  It’s simple, we (small owner/operator entrepreneurs) have a lot to learn from how ants organize, scout and engage by depending on each other to grow stronger leads and recruitment.

 COLLECTIVE INTELLIGENCE Ÿ COMPETITION Ÿ RECRUITMENT Ÿ SCOUTING Ÿ LEADS

We are confident in what we offer. In fact, we know we will beat them every time by providing the highest level of quality customer service. Our core focus when building a new custom computer (whether home based, small business or single entrepreneur) is with our customer’s future computing needs in mind. We ONLY use top of the line quality parts that we’ve personally tried and tested, from reliable part dealers/sources to build the fastest, most reliable and affordable custom PCs. We know computers are not and should not be easily discarded because it’s so cheap to buy a new PC. Our warranty is simple. Local, one point-of-contact, no hassle. It is truly our goal to make sure our customers are happy with the finished product and to be repeat/returning customers.

Can we take a responsible approach to extending the life our PC’s by building computers that can be easily upgraded overtime to meet your future computing needs while we also put more thought into responsible disposal of old computer parts? We strongly believe we can help you on these important points.

HINT here’s the educational part…
Benefits of a custom-built computer from Gold Canyon Computer Repair, LLC 

GCCR custom-built computers are built with your future computing needs in mind. We will customize giving you more control over the configuration to enable easy upgrading. For example, as you download software, videos, and pictures or add new programs to your computer overtime your computer will surpass its storage capacity. Some benefits include:

• receive better service after the sale  
• no hassle warranty, one point-of-contact
• includes full set-up of your new computer
  –   including your printer, scanner, unpacking, wiring and set-up, etc.
  –   reinstall all of your software (Microsoft Office, Antivirus, etc)
  –   updating missing critical security updates
  –   moving all your old emails, favorites and contacts to the new computer
• green computing solution
  –   extending the life of your computer as your computing needs change
  –   take a responsible role and have a plan for responsible disposal of old computer parts

When you buy a new computer from national chain we can still be of assistance:

• You may need help with reinstall all of your software (Microsoft Office, Antivirus, etc).
• You may need help with updating missing critical security updates requires updates to security software or you can potentially be exposed to a virus when you get on the internet. A new computer is often missing critical security updates which for a novice it can take hours to update.
• You will also likely need assistance with moving all your old emails, favorites and contacts to the new computer.
• You may need help with unpacking, wiring and set-up
• Warranties. If you’re not a computer expert, you are going to have to go through a call center to get a diagnosis of any computer problems from a national retailer you will likely be directed to a service representative often a call center (sometimes international) to help diagnose the problem over the phone.  

OUR MISSION: to test this theory in our professional community. Use collective intelligence to identify competition, scout leads, recruit the right customer base, educate our customers and create a high quality service experience that keeps them coming back.

Computer Repairs: Dennis Calderone, Owner/Operator.
Email: dennis@gccrepair.com
Social Media Questions Contact: Stephanie Calderone
Email: stephanie@gccrepair.com
Gold Canyon Computer Repair, LLC
www.gccrepair.com
www.goldcanyoncomputerrepair.com

Reference

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